The Independent Musician’s Guide to Touring

Heading Out On The Road...

Touring isn’t all backstage glamour and sold-out shows. The road is tough, unpredictable… and expensive. Some lessons you only learn the hard way.

The Independent Musician’s Guide to Touring is the ultimate resource for planning and executing a successful – and profitable – tour.

It’s built on my recent, real-life experiences, errors, and hard-earned knowledge.

Learn from someone who’s walked the walk (and made the mistakes).

This course will give you the tools, tips, and strategies to make every show count.

Choose a Pricing Option

(Please be aware - this price will include taxes.)

$49.99

One Payment

Lifetime Access

2 payments of $25/month

Monthly Instalments

Lifetime Access

MEET YOUR INSTRUCTOR

Mary Spender is a proudly independent singer-songwriter, who toured her debut studio album, Super Sexy Heartbreak, for eight dates around the UK in Autumn 2024. She has lectured on the new music business for BIMM, Berklee Valencia and Harvard Business School.

She will guide you through...

Touring 101 – Learn why touring as an independent artist can make your career - or break the bank.

Budget Like a Pro – Don’t lose money before you’ve even begun. Learn to craft realistic financial plans tailored to your artist profile.

Nail Your Performance – From setlist structure to crowd control, learn to command the stage with real, actionable advice.

Master the Logistics – From transport and accommodation to insurance, learn everything you need about practical planning.

Build Your Perfect Route – Plan smart to maximize impact and minimize costs.

Lead Your Team – Tips for managing bandmates, crew, and staying healthy (and sane).

Sell Out Shows – Master the marketing, learn the brutal reality of Press & PR, track your ticket sales, and offer great merchandise to boost revenue.

Post-Tour Success – Analyse your wins – and losses – to build a sustainable, long-term career as a touring artist.

This isn’t a sugar-coated ‘how-to’ from someone sitting on the sidelines. It’s a highly practical course for modern musicians, created from real-life experience, offering honest, actionable advice you can use right away.

By the end of the course, you’ll have all the knowledge you need to book your own tour.

Click below to enroll and start planning today.

FOLLOW AT YOUR OWN PACE

Perfect for emerging artists, this in-depth course contains a wealth of knowledge and practical exercises to make your tour a success.

EXCLUSIVE DOWNLOADS

Gain exclusive access to budgeting spreadsheets, venue hire agreements, and press release templates to start your planning right.

JOIN OUR COMMUNITY

You'll gain access to Mary’s exclusive Discord server where you'll meet other touring musicians, share practical information and encourage one another with tales from the road.